1930's Holland Advertising Poster Stamp Kwatta Chocolate & Other Product...

Item Specifics

Year of Issue

1930

Item Description

1930's Holland Advertising Poster Stamp Kwatta Chocolate & Other Products Unused No Gum.
The story begins Kwatta Suriname. Gustaaf van Emden Dutch owned there, in the middle of the nineteenth century, a cocoa plantation called Kwatta. "Kwatta" means one quarter and refers to the fact that a quarter of the chocolate recipe consists of cocoa. In 1877, van Emden returned to the Netherlands and founded a chocolate factory in Breda, which he called Kwatta. The real breakthrough came only in 1907, when the first chocolate bar was packed marketed. Originally, the Dutch army was the only buyer of this candy bar and at that time, the Dutch soldier left shunting with a 'chocolate bar Kwatta' in his bag. Kwatta saw a sign in this development and gave a new name, namely 'Chocolat maneuver. The packaging was a soldier and a sailor. Over time, the soldier became the center of a large advertising campaign. It was possible to win toy soldiers by cutting the soldiers on the package. Thus Kwatta launched the very first action-savings. Meanwhile, Kwatta had become a safe bet in the Netherlands, a generic name for chocolate bars. After World War II, the company lost its grip on the market and the growth of pre-war was never reached. In addition, chocolate bars filled dethroned traditional bars.
But Kwatta not disappear. In 1972, the brand appeared in Belgium. It breathes new life into the brand with the launch of the chocolate dough Kwatta. The pot with its characteristic yellow cap earns its place on the breakfast table in many Belgian families and, even today.
Source: (Google Translate)

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03/01/2022

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